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How to Make Sure Your Medicare-Eligible Leads Comply with CMS
You're most likely aware of the growth opportunities available to your agency by way of Medicare seniors. However, certain rules have been in place since 2008 that need to be followed so you're not breaking federal law.
Medicare Lead Generation Restrictions
Per MIPPA (Medicare Improvements for Patients and Providers Act) passed in the summer of 2008, strict restrictions are in effect pertaining to how insurance agents and carriers can outreach Medicare-eligible prospects. Unsolicited calls are the focus of many of these rules when it comes to what you can and cannot do when it comes to the acquisition of this type of supplemental health insurance leads. Mainly, do-not-call language that states that cold calling Medicare-eligible prospects is a no-no. It even goes as far as not being able to call past clients or "referrals".
Medicare Leads that Comply with CMS
The silver lining, however, with CMS is that they don't place third-pary leads, such as those you can obtain here, in the same light as "referrals". Thusly, calls can be returned if a referral initiates the contact with you-however insurance agents cannot call first.
When you follow up with Medicare leads from a lead generation service, you need to make sure to inquire if these leads have requested contact from insurance agents or if prospects were told up front that contact would occur. As long as your prospects are aware that they are requesting agent follow ups, your calls do not fall under the unsolicited category.
In regards to these regulatory marketing guidelines and restrictions pertaining to Medicare elgible prospects, it's of paramount importance that your lead generation service is in compliance with these restrictions. You can be 100% confident that NetQuote Medicare Leads are fully compliant to this effect. NetQuote has made sure to consult with the legal departments of three top insurance carriers to make sure their marketing language and leads follow the rules.
On the outside looking in it may look like all of these rules put in place by the Centers for Medicare & Medicaid Services back in 2008 are nothing more than red tapes meant to make our ability to earn a living servicing client needs infinitely harder. However, let's face facts; there are situations where guildelines are required to protect our aging population. The fact that many agents are staying out of the Medicare market due to regulatory breach concerns, along with NetQuote's strict compliance with these guidelines, makes this market a potentially lucrative one for your business.
Why NetQuote Medicare Leads?
In support of our vision to become the premier online insurance leads provider we are pleased to announce the launch of Bankrate Insurance Verified 2.0. Across all of our brands, agents can now benefit from greater profitable returns from internet leads - getting all of the sales with less of the hassle.
Bankrate Insurance gathers its leads from a number of direct sources as well as from a range of marketing partners.
Bankrate Insurance Verified was our first stage process which identified and eliminated the poorest quality leads and sources. Bankrate Insurance Verified 2.0 takes our pursuit of high quality leads even further by:
raising the minimum quality bar and additionally eliminating more than half a million leads per month
implementing broader and deeper quality and monitoring standards across our remaining marketing partners which will have an ongoing impact on lead quality improvements
moving a significant proportion of our leads to 'self-sourced'
With more, higher quality leads flowing in and less time spent processing low-quality leads, your profitability and efficiency with NetQuote leads from BestMedicareSupplementLeads.com are set to soar.
Put NetQuote's combined 100 years of agent experience to work for you today, so that you can focus on doing what you do best: which is grow your business. Fill out the short form above now for your free 15 Medicare supplement leads. You'll be glad you did.